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Instagram Character Counter
Check caption length, bio limit and hashtags — all in real time
0 characters
Post Caption0 / 2,200
Full caption limit
Caption preview0 / 125
Visible before 'more'
Profile Bio0 / 150
Bio character limit
Display Name0 / 30
Profile name limit
Comment0 / 2,200
Comment character limit
Direct Message0 / 1,000
DM character limit
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Instagram Character Counter — Guide 2026

2,200
caption chars
125
chars visible
150
bio chars
30
hashtags max

Instagram allows up to 2,200 characters per caption, but only the first 125 characters appear in the feed before the "more" link.

The profile bio is limited to 150 characters — every character must work hard since there's no expand option.

Hashtag best practices

Instagram allows up to 30 hashtags per post. Research suggests 3–5 highly relevant hashtags often outperform 30 generic ones.

Tips for Instagram captions

  • Put your most important message and CTA within the first 125 characters
  • Use line breaks to improve readability
  • Add hashtags at the end of the caption or in the first comment
  • Ask a question in the first 125 chars to drive comments

Other platform counters

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Frequently Asked Questions

What is the Instagram caption character limit?

Instagram captions can be up to 2,200 characters. Only the first 125 characters are shown in the feed before the 'more' button.

How many characters can an Instagram bio have?

Instagram bios are limited to 150 characters, including spaces, emojis, and line breaks.

How many hashtags can I use on Instagram?

Instagram allows a maximum of 30 hashtags per post.

Do emojis count as characters on Instagram?

Yes, most emojis count as 2 characters due to their Unicode encoding.

What is the Instagram DM character limit?

Instagram Direct Messages are limited to 1,000 characters per message.